The ongoing cricket world cup is creating waves across the globe. Apple this week shared a new ‘shot on iphone XS’ ad highlighting cricket. Before this, a Google’s Duo ad featured Virat Kohli and Anushka Sharma.

The apple ad is not as ‘as in your face’ as the Google Duo’. It is much more subtle.  The video is featured on Apple’s website in India and has been spotted on Twitter by number of fans.

“It is the spirit of India, captured in a game, a love story that spans more than a billion hearts. Come, celebrate cricket the way India does.”

The video is part of Apple’s effort to step up its localized marketing over the past few years. In previous ‘shot on iphone’ videos, Apple has highlighted a teenage athlete from American Samoa, the Cuban surfing community, the Brazilian carnival, professional hockey players in Canada, and more.

Disclaimer:

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Jayita Sardar
Author

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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