Cricketer Yuzvendra Chahal introduced CheQmate, a lifestyle brand on Tuesday. He consorted with High Times Solution, a sports and entertainment management company in this venture.
Yesterday, in Gurugram the event took place. Cricketer Chahal displayed his carefully crafted launch agenda at the program. Other renowned attendees of the event included former cricketer Ashish Nehra, former hockey player Yogita Bali, Justice Ravendra Jain, Jagdeep Singh, IAS (Special secretary Finance, Government of Haryana), Dr. Chinar Chahal (SDO, Sohna Gurugram). Parents of cricketer Chahal, KK Chahal and Sunita Chahal were also present at the event.
The CEO of High Time Solutions, Piyush Sachdeva addressed the media saying, “I am very excited to make this collaboration a success and wholeheartedly invite others to be a part of exciting and rewarding initiative.”
Giving out more details about the CheQmate and its agenda, Chahal said, “With the launch of CheQmate, my partner HTS and I, open our arms to brand collaboration for future. Initially, we plan to deal in lifestyle products and services like games, ventures and sub-brands to offer Indian sports lovers with a one of a kind experience.”
Yuzvendra Chahal and Piyush have previously worked together for the growth, development and benefit of the sports industry in India and have also framed intellectual properties.
Cricketer Chahal after garnering success in the field is making his debut into the arena of entrepreneurship through this endeavor. Today’s program was organized as World Cup Send-off Ceremony for the cricketer.