ESPN has entered into the rapidly growing gambling market. On Tuesday, they announced an agreement with Caesars Entertainment in New York.
According to the multi-year pact, the sports channel will build a new studio in Vegas and use Caesars data and branding. The parent company of the network, Walt Disney Company officially notified the advertisers about the other details of the deal.
VP of Business Development at ESPN, Mike Morrison said, “The sports betting landscape has changed and fans are coming to us for this kind of information more than ever before. We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve this highly engaged, diverse sports fans with the best and most relevant content possible.”
In February, Caesars made similar deal with Turner Sports regarding betting business.
The official statement from the company said, “We are excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN’s platform will featuring odd information generated by Caesars Entertainment. Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected to for having the best odds to serve those fans. When you combine the level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas strip, the deal is truly unique.”