Indian cricketer Yuvraj Singh backed nutrition brand Wellversed has acquired Sportfit, a fitness coaching firm that helps individual to attain their fitness goals through physical workouts and online diet counseling.
With the commencement of Sportfit on board, Wellversed will continue to bolster its health transformation program taking into account different proprietary coaching methodology and technology for diet and fitness coaching. The association of Sportfit will help Wellversed to expand their existing portfolio from transforming individuals to athletic transformation. With Sportfit onboard, the startup aims to enable over 100,000 paid transformations by the end of 2021, the company said in a statement.
“The acquisition strengthens our position as the fastest-growing health transformation player in the country. With the acquisition of Sportfit, we are equipped to cater to all kinds of fitness outcomes that the consumers need,” said Aanan Khurma, co-founder and CEO, Wellversed.
The acquisition will further augment the “wellness Serving” team at Wellversed, taking the toll of the company’s strength of around 100 people.
In its last Pre-Series A funding round, the startup succeeds to mark its valuation close to round ₹100 crores. All set to hit the market overseas, the startup has a strong presence in the metropolitan and tier-I and tier-II cities.
Sportfit was founded by Aaris Kalra in early 2019. The company allows users to book physical activities and health coaching across 100+ athletic venues in Delhi-NCR. Now, post-acquisition, Kalra will now lead the sales of health transformations at Wellversed, along with other team members of Sportfit in business development roles.
“Something that excites me about Wellversed is the strong coupling between genuine nutrition products and health coaching that is an integral part of their approach… Since Wellversed excels in the nutrition supply-chain and has hundreds of perfectly crafted functional food products in its portfolio, it increases the pace of health and athletic transformations multiple times,” said Aaris Kalra, founder, Sportfit.
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