Nautilus, Inc. the innovation leader in home fitness for over 30 years, announced the launch of its new Bowflex® treadmills featuring the enhanced JRNY® digital fitness platform; further distinguishing it as the connected fitness company with a portfolio of digital products at different price points for all users.

The new Bowflex treadmills offer a built-in HD touchscreen, either 7″ or 10″ — allowing users to access endless entertainment while achieving their fitness goals. With speeds up to 12 mph and a motorized decline/incline, users can push themselves even further with a variety of workouts while experiencing Comfort Tech™ deck cushioning for a supportive landing. The SoftDrop™ folding system and transport wheels make it easy to move and store the treadmill around the home.

“It’s our goal to provide users with an exceptional portfolio of superior, personalized, connected home fitness products, so we’re delighted to offer the JRNY digital fitness platform on our new Bowflex T7 and T10 treadmills; with another model launching early next year,” said Jim Barr, CEO of Nautilus, Inc. “We have data that shows people who utilize the JRNY digital fitness platform work out more consistently and for a longer period of time, which reinforces our commitment to motivating them and empowering healthier living through individualized connected fitness experiences.”

The JRNY platform uses machine learning to create virtually an infinite number of personalized workouts that include motivation and praise and is based on an initial fitness assessment that learns and adapts as the member progresses — removing the guesswork from achieving a productive and satisfying workout.

With the new Bowflex T7 and T10 treadmills, the JRNY platform coaches members to achieve their fitness goals by offering curated workout and entertainment options that stream while being coached, including voice-coached individualized workouts, trainer-led workouts, integration with other fitness apps, and access to the members’ own entertainment subscriptions like Netflix, Hulu, Amazon Prime Video and Disney+.*

Users with the JRNY platform can also tune into Bowflex Radio to sprint to their favorite songs and all users can digitally connect to popular third-party apps such as Zwift.**

According to a recent survey conducted on Nautilus Inc.’s behalf by YouGov, 94% of U.S. fitness consumers said that they use some form of entertainment while working out. Seventy percent of people said they listen to music, 45% said they watch TV or movies, and 38% of people listen to podcasts or talk radio while exercising.

Bowflex® T7 and T10 Treadmills

Additional features include:

  • Built-in HD touch screen (either 7″ or 10″ based on model).
  • Speeds up to 12 mph with Comfort Tech™ deck cushioning for a supportive landing.
  • Motorized decline/incline (-5 to 15%) for a variety of workouts.
  • Features a 20″ x 60″ running path for longer strides.
  • Transport wheels to move the machine and a SoftDrop™ folding system to easily store around the home.
  • Built-in media shelf with accessory tray, USB charging port, and dual water bottle holders.

The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


A Journalist who has been working for B2B segment for almost half a decade. He has developed a knack of writing deliberate reports on indigenous market leaders across different sectors like health, fitness and sports goods manufacturing. He developed a discrete interest in covering business reports including business events, expos, and trade fairs.


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