Amit Gupta, the former CEO of Asianet News introduces his new startup upUgo. UpUgo gives comprehensive fitness training to children and young adults.

The program will address areas of physical, mental and spiritual fitness. It is an omni-channel format providing a holistic solution. UpUgo designed its physical curriculum from the world’s best Olympic coaches and the mental fitness curriculum by people with PhD in mental fitness and its yoga trainers are from Isha Foundation.

The training at UpUgo is available in various modules such as shine-up, aspire-up, build-up and rise-up. The fitness trainers and coaches are specially qualified in the field of sports fitness. They go through several rounds of instruction and interviews with their internationally renowned, Olympian sports fitness experts. Additionally, they are trained to use unique scitific approaches towards a child’s fitness. Their trainer coaches have vast experience that is passed on to the trainers through detailed training modules.

From early childhood to maturation, a child goes through several stages of physical development, which included pre-puberty, puberty, post-puberty and maturation. As appropriate for each of these states, their Olympian coaches design specific programs, which are then mastered by UpUgo trainers, who then apply these practical methods for superior fitness, as well as movement skills. The training program is ongoing, leading to continual improvement for each trainer.

Press Release: BW Disrupt


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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