United World Wrestling (UWW) and India Sports Business Company, Sporty Solutionz engaged in a multi-year agreement to promote the sports in the Indian subcontinent on 20th June.
Under the agreement, Sporty Solutions will monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body of wrestling.
United World Wrestling’s president, Nendad Lalovic said, “The agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience.”
As part of the deal, Sporty Solutionz will also have access to recorded footages, feature previews, highlights and news on its partner’s channel. The partnership will be valid till the end of 2024.
Ashish Chadha, the chief executive of Sporty Solutionz said, “India has a rich heritage, tradition and following for the sports of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous potential.”