Tsingtao and Yanjing have been named the official beers of the 2022 Beijing Olympic and Paralympic Winter Games here on Monday. China’s two leading beer companies are the first official partners that Beijing 2022 has signed since it opened invitations for tier-two sponsors in August 2018, reports Xinhua news agency.
Both Tsingtao and Yanjing were also official beer partners of the 2008 Beijing Olympics. The two companies will share marketing rights for Beijing 2022 in a similar arrangement. Beijing 2022 launched its marketing programme in February 2017. The eight official tier-one partners to have been signed are Bank of China, Air China, Yili Group (dairy products), ANTA (sports apparel), China Unicom (telecommunication services), Shougang Group (urban regeneration services), CNPC (oil & gas), and Sinopec Group (oil & gas).
The Beijing 2022 organising committee is expected to agree on deals with more tier-two sponsors over the coming months.