An Italian Luxury Sports watchmaker Panerai has announced its association with the former captain of Indian National Cricket team Mahendra Singh Dhoni as its Brand Ambassador for India.

Being the most celebrated and the most followed sportsperson of India, MS Dhoni perfectly suffices the brand endorsement call of the Italian Sportwatch brand.

“MS Dhoni is a celebrated sportsman, a sophisticated gentleman with a distinctive persona that impeccably resonates the masculine identity of Panerai watches. His sports career is a testimony of class, composure, talent, and commitment that he infuses in everything he does, making him an epitome of ardour and legitimacy. We are honoured to associate with him to represent our brand in India and be a true testament of our characteristics”, said Jean-Marc Pontroué, Panerai CEO.

The collaboration between Panerai and the sports icon is a testament of Panerai’s growing commitment towards the Indian market and re-enforcing familiarity among Indians of Panerai’s world. “Panerai is a timeless brand, with its roots in the world of the sea and under-sea naval missions, All Panerai watches revolve around the brand’s core ethos – combining Italian design and Swiss watchmaking perfection. I closely relate with the authenticity, passion and boldness that the brand embodies; these are some strong attributes that I have been applying to my career and life beyond cricket, stirring true emotions towards Panerai, and underlining my natural connection with the brand”, MS Dhoni commented.

Dhoni later also used his official Instagram page to announce the partnership in public.

Commenting on the association, Arun Pandey, Chairman of Rhiti Sports which exclusively manages MS Dhoni’s commercial engagements said “Panerai is a leader in the luxury watches segment and we are thrilled to have facilitated this partnership where the brand story will be told using MS Dhoni who is renowned for his leadership skills. There is a very natural fitment between the brand attributes and MS Dhoni’s personality which makes this association very exciting”

MS Dhoni will accompany Panerai in its fascinating and authentic world, representing at its best the excellence that from the onset has characterized the brand, a world deeply embedded in Italian history yet relentlessly projected into the future.


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