The San Jose Earthquakes and Tixr, a worldwide leader in revolutionizing live event commerce, have announced a new relationship that will mark Tixr’s debut in major league professional sports. Beginning with the 2026 season, the agreement marks Tixr’s first foray into Major League Soccer and foreshadows a further growth into prestigious international sports franchises.
With Tixr’s extensive commerce platform, this partnership puts the Earthquakes at the forefront of cutting-edge ticketing and improves the fan experience. Fans can purchase and manage match tickets, VIP packages, premium seats, group sales, team merchandise, and concessions all inside the Tixr ecosystem with ease thanks to a single, integrated system.
In order to streamline the purchasing and selling procedure, Earthquakes and Tixr will also combine secondary resale and primary ticketing into a single, safe marketplace under the Earthquakes brand. The ability to upgrade seats or transfer tickets directly through their Tixr Wallet will be convenient for fans.
“Partnering with Tixr will provide a best-in-class experience for both our club and our fans,” stated Jared Shawlee, President of the San Jose Earthquakes. “Our evaluation process focused on prioritizing the fan at every touchpoint through innovation, ease of use, and technology. Tixr stood out by demonstrating a clear vision and unique solutions designed to deliver a seamless, world-class ticketing experience—exactly what fans expect at PayPal Park.”
Tixr has quickly emerged as a major player in live event ticketing and e-commerce, with a significant presence in sports, music festivals, and premium live entertainment. With a cutting-edge, aesthetically appealing platform that goes beyond traditional ticket sales, the firm has processed close to $2 billion in transactions and exclusively powers over 700 well-known live entertainment brands in 40 countries.
“The Earthquakes and their team are the perfect partner as we take the next step into major league sports,” stated Robert Davari, CEO of Tixr. “We share a vision rooted in the future around a fan-centered experience powered by complex technologies that create growth opportunities at every level for the team. We’ve built a strong foundation of trust from our clients over our 10 year history, and we’re ready to work with the Earthquakes as true partners.”
In addition to tickets, Tixr will use cutting-edge digital marketing technologies and AI-powered tactics to improve fan interaction. Tixr will also become a global sponsor of the Earthquakes. Tixr will get entitlement rights, such as PayPal Park’s new DJ booth, which will use its network of artists and DJs to provide matchday entertainment, further solidifying its dedication to improving the fan experience. The Earthquakes’ training uniforms will also include a huge Tixr branding on the back.
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