Twenty First Century Media (TCM) has announced its multi-year partnership with Andhra Cricket Association (ACA) for the upcoming Andhra T20 League. As per the partnership deal, TCM will bear the responsibility for all commercial rights allied to the league, end to end operations and management of the league.
In the upcoming Andhra T20 league, there will be Vishakhapatnam, Godavari, Anantapur, Kadapa and Chittor as the six franchise locations. The T20 league which will be an annual event is scheduled to be held in June 2019 as stated in a press release of TCM.
Expressing his satisfaction after entering into a contract with TCM, Andhra Cricket Association president GVK Ranga Raju said, “it’s motivating to sign a formal agreement with TCM. TCM’s expertise in marketing and promoting sports across all fields stay unparalleled. We look forward to a healthy relationship which we are confident will usher in a new era for cricket in Andhra Pradesh.”
“Sports marketing demands high fan engagement and promotion and I feel The Andhra T20 will draw more youth into the game. ACA stays committed towards the development of cricket in the state and we hope this will bring back the glory days of Andhra Cricket,” added ACA honorary secretary Arun Kumar.
“TCM has been a pioneer in sports management, media and marketing in India. Over the years, TCM has been associated with some of the biggest events in Indian sporting history and we look forward to our new association with the Andhra Cricket Association (ACA). We believe the popularity of the game in the state is at an all-time high and that makes it a very commercially viable product for all stakeholders,” said former first class cricketer Carlton Saldanha, speaking for TCM.