Subroto Cup announces partnership with Ajna Holding

Ajna Holding

Subroto Cup declared their landmark partnership with Ajna Holding. The aim of the venture is to make the tournament more data and competition oriented.

Subroto Cup will be organizing their 60th edition this year. The governing body of the competition is trying to expand their presence across Asia. Using the aid of Ajna, Suboroto Cup is interested in lifting the tournament to international standards.

Ajna will provide end to end competition management through its dedicated web portal and an app which will track player development, manage fixtures, provide match insights and drive registrations.

The company is claiming this to be the first of its kind initiative in India. This will hold the distinction of the largest youth tournament to go digital on international level.

The inter-school championship has seen the rising of many iconic players. Some of them are Sunil Chetri, Baichung Bhutia, Shyam Thapa.




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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