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Sony Pictures extends Formula E broadcast deal in India

Sony Pictures Networks will continue to broadcast Formula E in India for another two seasons, the two organisations have announced in a statement.

Sony took over from Star Sports as the official broadcaster of Formula E in season 4, providing live telecast of every race on its network of TV channels. In addition, it provided free streaming on its OTT platform, Sony LIV.

The deal with Sony has now been extended until the end of season 6 (2019/2020), and according to the statement “select races will be aired live, alongside additional analysis and reaction with supplementary magazine shows and highlights packages.”

Ali Russell, Media & Business Development Director at Formula E, said: “As we approach the start of the new season, it’s great news to retain SPN as exclusive broadcaster across the Indian sub-continent.

“With the increased demand and appetite for the ABB FIA Formula E Championship in India – we’re excited to bring eager fans and MAHINDRA RACING supporters the best that the electric street racing series has to offer for another two seasons.”

Rajesh Kaul, Chief Revenue Officer Distribution and Head – Sports Business, Sony Pictures Networks India, added : “We’re thrilled to extend our partnership with Formula E after the positive response and viewership we’ve seen over the past year.

“This series is especially exciting given the innovation and the potential it has for the future. At SPN, we’re focused on providing a multi-sport viewing culture and the ABB FIA Formula E Championship further strengthens our vast portfolio.”

Indian manufacturer Mahindra has been ever present in the all-electric championship since season 1 and has scored three wins so far, all of them coming courtesy of Felix Rosenqvist.

The Indian team will field an all-new line-up in 2018/19, with Pascal Wehrlein joining from German touring car DTM and Jerome D’ambrosio switching over from the Dragon team. Both drivers have past experience in Formula 1.

Mahindra also handed Indian racer Karun Chandhok his Formula E debut in season 1.




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