Sports nutrition products have gained an entry into the market with the arrival of fitness and healthcare centers in large numbers. Many of such organizations have been actively involved in marketing of various health and energy-related supplements and bars in order to expand their revenue streams further cited the report.

The Global Sports Nutrition Market is poised to record positive growth that is expected to hover around 10% over the next decade.

The growing necessity for staying fit and healthy has led to a rise in the adoption of sports activities by growing number of individuals states Future Market Insights.

According to the report, this has encouraged the establishment of growing number of health and wellness centers, fitness centers, including online classes.

Individuals belonging to all age groups have shown interest in staying fit and healthy and have been signing up for memberships in good numbers. Growing deterioration in health conditions of individuals over the past two decades that has affected even the young and middle-aged population who are facing health conditions such as obesity and other pains involving the joints and muscles have started hitting the gyms and other health and fitness centers in the recent years in order to maintain good health.

In addition to that, the report emphasizes that some of the individuals have even shifted to online classes for continuing their sessions due to the disruption caused by COVID-19.

Global sports nutrition market is anticipated to cross a little over USD 60 billion over the next decade. Organic products are estimated to witness a surge in demand over the next few years. Moreover, B2B sector will witness greater usage of plant-derived ingredients in the manufacture of sports nutrition products. Additionally, a noticeable shift in consumer preferences from conventional chocolate and regular flavours to fruit ones is anticipated to be observed in the coming years. While ready-to-drink beverages are expected to be most preferred among the millennial population, the elderly population is anticipated to stick to consumption of tablets and capsules.

The success of the global sports nutrition market would be tested on the basis of its ability to bring in the necessary sponsors backed up by strong campaigns required to be undertaken through digital marketing. Further, higher adoption of sustainable raw ingredients by manufacturers to be used in their products, owing to greater demand for clean label formulations and growing online sales post the COVID 19 pandemic after a brief period of inaction are expected to impact the demand for sports nutrition products globally over the next few years.

Claus Chackravarthi
Author

A Journalist with a passion for writing articles covering specific areas related to fitness, technology, healthcare and nutrition.

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