Oppo, the Chinese smartphone brand has entered into the grass court of Wimbledon. They are of the 14 executive companies which will be the official supplier of this prestigious tournament.
Oppo has signed for this five year agreement with Wimbledon as their official smartphone partner. The global brand has an enviable base in India and Southeast Asia. Oppo’s huge army of young followers intrigued Wimbledon.
Mike Desmond, the AELTC’s commercial and media director said in an interview with Forbes, “It’s a win-win situation for us. Strategically, they offers us something we have been looking for some time, which is to help us scale up in Asia, China in particular. Oppo has ticked all the boxes.
The millennial population in China and India is huge demography. There are 351 millennial , people born between 1983 and 1996 in China which is more than the entire US population.
According to the company, Oppo’s way of work very much coincided with the culture, content and ethos of Wimbledon. It pursued them to enter into an agreement with the smartphone company.
The head photographer of the tournament is already working with Oppo devices. Some of the official photographers of the tournament will be using Oppo’s flagship camera phone.
Oppo has declared in their press release this opportunity laid out a mutual plan to come together and grow as brands. Last year, they sold 31.6 million devices worldwide and currently possess a market share of 7.7%.
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