Nike sets to focus on women in 2019.
The Sportswear major brand, Nike has announced that they will sponsor 14 national teams for the upcoming summer FIFA Women’s World Cup and unveiled designs for all new team’s uniforms. Moreover, the sportswear global brand also mulls to incorporate new products including high-tech sports bra and world cup inspired apparel.
It is reported in an English journal, that the new sports bra will make use of the same technology that was used in Nike well-known Flyknit Sneakers and it will be available at stores this summer.
The bra is constructed with an ultra-soft nylon-spandex yarn that form-fits to your body, using two single-layer panels that are assembled for a seamless feel,” Nike wrote in a press release to launch the product.
It continued: “The result is a significant reduction in materials and seams. While other high-support Nike bras can have up to 41 pieces and 22 seams, the Nike FE/NOM Flyknit Bra has two panels and a binding and is 30% lighter than any other bra available in Nike’s line.”
“The goal of the Nike FE/NOM Flyknit Bra was maximum support and comfort that would allow women to feel and look amazing, while doing anything they choose,” Nicole Rendone, design director of bras and innovation, said in a statement to the press. “We prioritized support, breathability and cooling in essential zones.”
The new collection of sports bra will be a part of Nike’s Spring/Summer 2019 collection, where models will showcase Nike bra of different style and size up to 44G.