GoDaddy, an American web hosting and internet domain provider has announced its partnership deal with International Cricket Council (ICC) as the official sponsor of ICC Men’s Cricket World Cup 2019. The sponsorship deal with the global event which is scheduled to start in England and Wales between 30th May and 14th July marked to be the very first deal for the web hosting company.
According to Sports marketing experts, the deal is estimated to go around $2-3 million.
“ICC World Cup provides a unique opportunity because two-thirds of the world’s population, including India, will watch the event. We are focused on growing in tier II and III towns, where the next wave of 200 million internet users will come. We want to use ICC World Cup to both engage with customers and promote the benefits of coming online,” said Nikhil Arora, managing director and vice-president, GoDaddy India.
Under the sponsorship deal, the Go Daddy brand will get optimum exposure inside the premises of the English playgrounds like on the perimeter of the ground, side-screen and backdrops of the stadium.
Besides, GoDaddy will also try to engage with the visiting Indian fans along with launching above-the-line(ATL) campaign targeted at entrepreneurs and small businesses.
Calling it a winning combination, the commercial general manager of International Cricket Council (ICC) Campbell Jamieson said,” We are excited to partner with GoDaddy for the Cricket World Cup 2019. GoDaddy has, for a long time, been an active supporter of sport in India and around the world, and has successfully leveraged the influence of sports to empower and inspire entrepreneurs. Our partnership with GoDaddy connects their entrepreneurial zeal with the year’s biggest sporting extravaganza,”.
GoDaddy’s partnership with ICC marks company’s collaboration with the sport. The brand always gets itself around several sporting events and numerous sports celebrities from across the world.
Talking about the Indian sporting ambience, the brand has been associated with cricket in several formats and currently assisting Indian super star batsman MS Dhoni for his entrepreneurial venture.