Nike is displaying plus-size and para-sport mannequins in their flagship store in London. Their endeavor towards inclusiveness received a lot of praise.

But this is not the first time they did something of this kind. Nike first introduced plus-size apparel back in 2017. Now, customers can find size up to 3X.

Nike’s London store is exclusively catering to women. The global sports company is offering performance and lifestyle ranges and personalized services, reports Cosmopolitan.

Sarah Hannah, Nike’s GM/VP for women in EMEA said, “With the incredible momentum in women’s sport right now, the re-designed space is just another demonstration of Nike’s commitment to inspiring and serving the female athlete. This is more than shopping experience, it’s a destination to celebrate sport just in time for an incredible summer of football, netball, athletics and more.”

Disclaimer:

The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

Jayita Sardar
Author

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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