SoftBank Vision fund is mulling to invest 200 million dollar in CureFit. If this plan materializes, the wellness and fitness startup will acquire ‘Unicorn Status’....
Addressing the joint sitting of the two Houses of Parliament in New Delhi today, the president said the new government has decided to widen the spectrum of the ‘Khelo...
Coca-Cola introduces their new sports drink, Powerade on Wednesday. Powerade is Coca-Cola’s answer to rival PepsiCo’s Gatorade. With Powerade, Coca-Cola is tapping...
Nissin announced that the company struck multi-year sponsorship deal with Japanese Basketball player, Rui Hachimura. He is the first Japanese player ever to be selected...
Afcon, African Cup of Nations will be aired on DAZN, according to the new agreement signed between the global sports OTT platform and African Football Confederation....
In the Sports ecosystem of JK, a new feather has been added today. From now on, the footballers of the area can practice long after sunset, thanks to the newly installed...
India’s largest two-wheeler maker Hero MotoCorp, announced on Monday that Colombian footballer Yerry Mina signed up to be the brand ambassador of the company. Mina’s...
Bild, a German Media Company has launched an investment program for sports technology and data start-ups. B4Sports will invest up to 250,000 million Euros in early-stage...
Professional Squash Association has engaged in an ongoing partnership with video content platform Dailymotion. The aim of the agreement is to amplify the present of PSA...
HCL Technologies just signed a deal with Cricket Australia, the administrative body of Australian Cricket. Financial details of the deal are yet to be public. Under the...
EPL giant, Manchester City announced today a CFG-wide partnership with YuYuan which will integrate art into soccer. The aim of the partnership is to grow the presence of...