The National Basketball Association(NBA) working together with the Suditi Industries, one of leading exporters of apparel, have announced to launch a range of NBA fanwear apparel in India following a a multi-year merchandising partnership.
The new NBA fanwear apparel will retain a wide range of NBA stocks available in India which includes a line of products devoted to both youth kids and adult men’s products from across 30 NBA teams. Marking a pan-India presence in India, NBA fanwear apparel will be available on several prime shopping stores including Shoppers Stop, Central, Lifestyle & Brand factory and e-commerce sites like Jabong, Myntra and NBAStore.in, which is an official online store of NBA in India.
“As our fanbase continues to grow exponentially, we have seen a rising demand for NBA merchandise beyond our core oncourt products from Nike and Spalding,” said Siddharth Chury, NBA India Associate Vice President of Global Partnerships.
“The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them,” said Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd. “Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.”