Gold’s Gym, the world’s trusted fitness authority, is the winner of this year’s Global Franchise Award for Best Fitness Franchise, marking the second consecutive year the brand has been recognized as the overall winner of this award in its category. Craig Sherwood, Gold’s Gym Senior Vice President of Franchise and Licensing, accepted the award on behalf of the brand during the 2019 International Franchise Association (“IFA”) Convention, which was held February 24-27 in Las Vegas, Nevada.
“Recognition of Gold’s Gym as the best international franchisor in the fitness industry for two years in a row is a testament to the success of the new Gold’s Gym experience and the evolution of the brand,” said Sherwood. “We began franchising in 1980, and the model we developed over the years has been effective in bringing us to more than 700 locations across 29 countries, spanning six continents. As a pioneer in the fitness industry, we will continue to evolve and stay at the forefront while expanding the presence of Gold’s Gym on an international stage.”
As the only awards of their kind that focus solely on international franchising, the Global Franchise Awards seek to honor the most exceptional franchise brands representing all categories according to analysis of their overseas ambition, strong franchisee support, a strong marketing campaign and an overall willingness to advance the cause of franchising itself.
In addition to accepting the Global Franchise Award for its category, Gold’s Gym also received industry-leading recognition as the brand selected for the case study highlighted during the IFA Convention’s Annual Leadership Conference. Through a presentation to more than 300 leaders in the franchise industry, Sherwood provided insight into what led to the brand’s dramatic improvement in franchise survey scores over the course of the past three years.
“In recent years, we have really put an emphasis as a brand on building a collaborative culture with our franchisees, leading not only to significant improvement in the franchisor/franchisee relationship, but new revenue and unit growth as well,” said Sherwood. “It was a privilege to share the successful outcomes of our efforts with the rest of the franchise community, and I hope this serves as an impactful example to other brands looking to achieve similar results.”
With gyms serving more than three million members around the world on a daily basis, Gold’s Gym’s international expansion efforts have become an exemplary model for successful franchising in what is a rapidly-growing and increasingly-competitive fitness industry. The brand continues to revolutionize the fitness experience offered through its franchise locations with world-class personal training, diverse group exercise classes, GOLD’S STUDIO boutique fitness offerings and the GOLD’S AMP digital personal training app.