Myzone has partnered with digital health and fitness company, OliveX Fitness Metaverse, exploring new ways of inspiring people to move more through Web3.

Due for launch in 2023, the digital space will offer a platform for participants to experience Myzone’s five coloured heart rate zones and better understand the effect these have on the body during exercise.

“This is a fantastic opportunity for Myzone to replicate our technology in the virtual world to help encourage more people to become more active,” says Dave Wright, CEO Myzone Group.

“We’ve already built a large community of fitness enthusiasts that are rewarded for their efforts, so bringing that ethos and aim to the Fitness Metaverse is perfectly in-line with what OliveX and Myzone are trying to achieve.”

Myzone brings to the metaverse extensive knowledge around the gamification of fitness and the move-to-earn model. With years of experience in setting challenges, personal goals and building an online social community, the two brands are connected in their aim of motivating users to sustain physical activity.

“Myzone is one of the largest brands within the fitness industry and the leading brand for wearables and gamification, so we’re incredibly proud to be able to welcome them to our Fitness Metaverse,” explains Andy Hall, COO at OliveX.

“Dave and his team have created a globally recognisable brand with a great purpose and their vision and forward thinking aligns well with the work that we are doing at OliveX.”

About OliveX

OliveX is a digital health and fitness company delivering unique user experiences through fitness gamification, augmented reality, and play-to-earn experiences. The OliveX fitness metaverse provides platforms that enable real-world fitness to merge with the digital universe in order to engage consumers with brands, influencers, and coaches. OliveX is designed for those who exercise at home, at the gym, or outdoors in over 170 countries.

About Myzone

Myzone is a unique wearable fitness brand that rewards effort rather than ability, motivating its users to feel good about exercise and work harder. Myzone uses inclusive, game-based mechanics and social elements to build communities together on the Myzone app. Myzone creates personalized zones for each user, based on their maximum heart-rate, which means anyone can compete together on a level playing field.

Myzone develops accurate wearable technology, to provide engaging and motivational experiences, which support behaviour change to make exercise habits stick. Myzone is used by two million people and already represented in over 9000 facilities in 84 countries.

The most accurate calorie cruncher on the market – the chest strap boasts a heart rate accuracy of 99.4% ECG and the wrist watch a 95% PPG accuracy and in conjunction with personal body metrics, it ensures calorie-burning calculations are supremely accurate and personal to individuals in your community.

It praises like a PT – Unlike other activity monitors Myzone rewards effort not fitness, motivating everyone to work harder. Myzone recognises everyone is different, so it creates a handicap for every user, based on their maximum heart-rate, which effectively means members can compete with anyone on a level playing field.

It’s a multiplayer game – Myzone is massively addictive, challenging and motivating. Use the app to create competitions with friends or plot your progress on the leader board as Myzone turns effort into points, and then equates them to the World Health Organization’s guidelines for physical activity.

It’s Facebook for physical activity – Myzone has its own social media network. Use it to follow friends, analyse workouts, then ‘like’ or comment on their efforts to stay connected – whether you are competitive or love collecting those likes to keep you moving. Together we are stronger, with the unbeatable connected experience.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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