Mustard, an app that performs elite-level motion analysis announced that it has completed fundraising of USD 1.7 million from investors such as Intersect VC, Shasta Ventures, including from angel investors such as David Novak, YUM Brands Founder, Drew Brees who was the NFL All-Time Great and humanitarian, Transformation Capital’s Managing Partner Mike Dixon, MLB Hall of Famer, Nolan Ryan and former MLB executive, Reid Ryan. The funds that have been raised would be used for strengthening its AI technology that is robust and application suite for the purpose of expanding into additional sports as well as to build an elite and robust training platform focused on mental performance for all the athletes.
Mustard’s founders are the MLB and NFL throwing coach, Dr. Tom House, Rocky Collis, an entrepreneur and a former minor league pitcher, Jason Goldsmith, a mental performance coach and QB Luke Collis, a former professional. Their aim had been to make world-class coaching accessible for all athletes. The Mustard App was launched as a free app and its focus had been towards baseball initially. It would provide baseball pitchers belonging to all levels with motion analysis as well as personalized instruction. This app leverages algorithms that are created from the most extensive biometric database available in the world. This has been collected over a period of more than 40 years in order to provide prescriptive personalized programs to athletes at all levels.
Mustard’s AI and computer vision system that is not yet patented uses regular video that is captured from the mobile phone of a user in order to perform an evaluation of the athlete’s mechanics. It delivers feedback in the form of a report card. This helps the athletes to take steps for their improvement, as the report card delivers a performance plan that is customized for the user. Besides, the athletes are also offered instructional as well as inspirational content.
The users will be able to sign up for early access to beta testing on the website of the company which is teammstrd.com.
Image Source: Mustard