Manchester City seals global partnership with Chinese Liquor Company

Manchester City

Premier club, Manchester city struck a deal with JNC. JNC is a leading Chinese liquor company that manufactures Baijiu. Baijiu is a clear Chinese alcohol made from grain.

Under the agreement, JNC will be able to afford match day branding at City’s home ground Etihad Stadium and industrial events. JNC will develop consumers and marketing campaigns for Manchester city fans as part of the deal.

Damian Willoughby, the vice president of partnership at City Football Group said, “It is with great pleasure that we announce this new global partnership and welcome JNC into the City Family.

As our presence continues to thrive in China, fruitful collaboration like this one with JNC will offer millions our Chinese fans the chance to experience the club in new and innovative ways.”

The brand director of JNC, Xia Bo commented on the deal, “JNC’s global strategic partnership with Manchester City will further strengthen the connection between the club and the fans, which allows the Chinese football fans to experience the club’s passion and beautiful football.”

The endeavor is to expand Manchester’s City’s expansion in the Chinese market. CFG earlier this year obtained lower league Chinese club Sichuan Jiunun as part of creating global soccer club portfolio.

The footballer of the Manchester City will travel to China this summer to take part in pre-season soccer tournament. Newcastle United, West Ham United and Wolves have similar schedules.




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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