AXA, the current insurance partner of Liverpool has been declared as the insurance partner of the club. The deal will be in place for three years starting from this year.

The insurance company struck a deal with Liverpool back in 2018 as their global insurance partner. Axa replaced BetVictor, who was the previous partner in this regard. BetVictor’s  deal has just expired this summer.

Billy Hogan, the managing director and chief commercial officer of Liverpool said in his statement that, “As a world-leader in this industry, AXA shares our ambition and our values, and we have already shared a lot of success since our partnership began in 2018. We look forward to building our special relationship and continuing to bring to life fantastic experiences for our fans around the world.”

The chief executive of AXA, Thomas Buberl added, “Featuring the AXA logo on the training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally. By building on our similar values and vision with Liverpool FC, we will also be able to bring to life our new brand promise to our customers on self-belief with the tagline: ‘Know You Can’.”


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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