LFC (Liverpool FC)  has teamed up with creator of the EA SPORTS™ FIFA game series, Electronic Arts Inc., in a new long-term partnership to help fans get closer to and engage with the world of football entertainment.

A global leader in video game development, EA SPORTS will now become the club’s official football simulation game partner, ahead of the launch of EA SPORTS FIFA 20, available worldwide in September.

The partnership will see LFC and EA SPORTS working together to create content that is specific for the club for fans to enjoy globally across the club’s social channels.

Billy Hogan, managing director and chief commercial officer at LFC, said: “Both on and off the pitch, we’re always looking for new ways to bring our fans around the world closer to the club that they love.

“Our partnership with EA SPORTS will enable us to give our supporters even more opportunities to engage with Liverpool FC through the innovative and exciting world of gaming. We look forward to working together over the next few years.”

Samantha Ebelthite, UK&I country manager at EA, said: “We always strive to blur the lines between the virtual and real worlds of football. By partnering with Liverpool FC, we are delighted to continue breaking new ground, providing unrivalled authenticity to fans across the globe.

“It’s fantastic to become the club’s official football simulation game partner and we’re looking forward to working with the European Champions over the course of the partnership.”

EA SPORTS FIFA 20 is available to pre-order now on PS4, Xbox One and PC ahead of the game’s worldwide release on September 27.


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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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