The Indian Super League (ISL) became the first football league in the world to use conversational video cards to preview matches on social network major Twitter.

The new feature will now enable fans to enjoy video highlight of the Indian Super League matches in their own languages including Bengali, Tamil and Malaylam besides English.

Twitter will also host video polls features that will give fans chance to choose their player of match across the ongoing season of ISL. Commenting on the partnership, Aneesh Madani, head of Sports Partnerships, Asia Pacific, Twitter said: “Twitter is where the most valuable audiences are at their most engaged and we’re excited to see ISL start with them.”

“The league’s suite of experiences for fans has only grown over the seasons and they have been pioneers in making football even more accessible to fans with regional language highlights. We’re confident fans will watch and talk about the action with the ISL’s bold use of conversational video cards,” he added.

Elaborating on the partnership, an ISL spokesperson said: “Our partnership with Twitter continues to grow over the seasons and this year is even better. We’re thrilled to be the first football league in the world to use conversational video cards for a full season to build up the match for our fans and bring them into the conversation.”


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