In major partnership between an Indian beer brand Bira and the top notch International Cricket regulatory Body, International Cricket Council(ICC), ICC is going to tie up with the flagship Indian Craft beer Brand Bira 91.
It will be quite fascinating to see how an organization which always takes stance for no alcohol and tobacco brand promotion will manage to make most use of this partnership.
It is expected that the governing body of the international cricket will be promoting Bira’s surrogate product Bira 91 Hot Sauce.
B9 Beverages founder and CEO Ankur Jain and ICC General Manager, Commercial, Campbell Jamieson will reveal the details of the partnership at the event on Wednesday i.e 28th of November.
B9 Beverages has been manufacturing and distributing the Bira 91 beer in India since 2015.