ICC launches its digital content rights tender for 2023 world cup

ICC

The International Cricket Council (ICC) has launched digital content rights tender for a number of major events including 2023 happening Cricket World Cup.

With an invitation to be announced on 14th August, the ICC has marked 29th August as the last date for submitting particular bids.

In this new digital content rights cycle, the ICC plans offer over 20,000 individual clips, including match highlights, recaps, in play key moments and  other match and feature content delivering more than 500 hours of content to partners.

Invitation to bid for the right has been  given to nine different territories, including cricketing major countries  such as Australia, India, Bangladesh, Pakistan, Sri-Lanka, Nepal and Afghanistan, New Zealand, the UK and Ireland and also Sub-Saharan Africa.

The ICC has realized immense opportunities after seeing a huge consumption of its digital content during its 2016 to 2019 rights cycle.

In a media release, the ICC said that it has registered record-breaking digital figures during the 2019 Cricket World Cup, clocking more than 4.6 billion views, with 3.6 billion via its own channels and a further billion ova the governing body’s official digital clip licensees.

ICC chief executive Manu Sawhney said: “With such a unique set of rights available, we have already received tremendous interest from a range of potential partners spanning both traditional and new platforms, all of whom recognise the phenomenal reach of cricket in each market.

“We have set a high benchmark for our future events and are keen to partner with organisations who share in our ambition to continue to grow and deepen engagement globally in our great sport.”

The tender will include a digital content package for 12 international cricketing events through 2023, which also includes the 2020 men’s and women’s T20 World Cups in Australia, the 2021 men’s T20 World Cup in India, the 2021 women’s Cricket World Cup in New Zealand, and the 2021 and 2023 World Test Championship finals.

Other events in the package include qualifying matches for both the men’s T20 World Cup during 2019 and the men’s Cricket World during 2022, as well as the men’s Under-19’s T20 Cricket World Cup and Cricket World Cup tournaments to be held in 2020 and 2022, respectively.




Abhinav Mallik

A Journalist who has been working for B2B segment for almost half a decade. He has developed a knack of writing deliberate reports on indigenous market leaders across different sectors like health, fitness and sports goods manufacturing. He developed a discrete interest in covering business reports including business events, expos, and trade fairs.

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