As part of their new approach, the streaming platform will broadcast matches in several regional languages. These languages are English, Hindi, Tamil, Telugu, Bengali and Kannada. The multi-lingual broadcasting is to propel the online traffic. Not just India, the Indian diaspora in USA and UK are also on their radar.
The chief product officer of Hotstar, Varun Narang said, “Over the years, Hotstar has raised the bar of tech innovation, proving its mettle at handling the immense scale and traffic seamlessly. With ICC World Cup 2019 on Hotstar, we aim to continue delivering an uninterrupted and immersive cricket watching experience not just to the domestic customers, but to global audiences in the US and Canada as well.”
According to the industry experts, Hotstar is going to garner massive profit from the Indian market because of cricket telecast agreements. The Star Group possibly earn close to 1,500 crore from all the advertisement and sponsorship revenue with 300 crores share for Hotstar. They have already roped in several sponsors like, Dream11, Uber Eats, Amazon Pay and Coco Cola.
Star Group has invested profusely to secure telecast agreement for many cricket tournaments. Their aggressive approach translated into wave of online traffic during IPL. 49% of their viewership was from non-metro cities like Coimbatore, Patna, Ranchi, Salem, Lucknow and Salem.