India’s most popular OTT service, Hotstar has announced its highest-ever single day reach of 100 million delivered during the India vs. Pakistan match on 16th June. Underlining the fact that Hotstar’s viewership continues to grow across the width and breadth of India, 66% of the 100 million came in towns beyond the big metro cities.
The OTT platform also registered record-breaking concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7x increase in average concurrency compared to any other India match.
Unmatched in its sheer scale, the season of ICC Cricket World Cup is being streamed across six languages- English, Hindi, Bengali, Tamil and Telugu.
Commenting on the development, Varun Narang, chief product officer of Hotstar said, “We are delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once. Having achieved a single day platform reach of 100 million demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievable has helped us a set a new viewership benchmark.”