Hotstar said its viewership during the streaming of IPL reached a whopping 18.6 million concurrent viewership. This year the Indian streaming service witnessed a 74 pc increase in viewership. Previous year, the number was 12.7 million concurrent viewers.
Prior to IPL, they introduced a new streaming technology that required ten times lesser computing power for streaming, and could handle 2.5 times more streaming traffic simultaneously. During the season, they launched a social tool for the tournament’s coverage called Koi Yaar Nahi Far, which enables viewers to invite their friends and family watch matches together via the platform.
The season has been mostly lucrative for the streaming service company. They crossed 300 million active users, double the 150 million last year.
Varun Narang, the Chief Product Officer said in his official statement, “The achievement of this season once again bear witness to Hotstar being the most preferred sports destination for the country. With technology as our backbone and all-around expertise in driving scale, we are confident we will continue to break global records and set new benchmarks with each passing year.”
The streaming platform is currently owned by Disney. Earlier this year, Disney acquired Hotstar as part of its 71.3 billion takeovers of Fox assets. The upcoming cricket world cup will also be streamed on Hotstar.