Formula one, in a bid to increase fan engagement and increase an overall fan experience has collaborated with CAA-GBG Brand Management Company.

The collaboration with CAA-CBG- A joint venture between Creative Artists Agency and Global Brands Group- will majorly focuses on licensed product opportunities that support the motorsport series’ brand strategy.

Besides, CAA-CBG will be responsible to gear up Formula one fan engagement efforts across key verticals majorly concentrating on the digital facet of the series.

“Formula One has developed a powerful strategy for reaching fans wherever they are, whether in the stands, in the Fanzone or online,” said Frank Arthofer, Formula One’s director of digital and licensing. “Our partnership with CAA-GBG will help us further engage with our audience as we grow through strategic consumer product, trademark licensing and experiences.”

“Formula One is one of the most exciting sports experiences in the world,” added Scott Harvey-Nicholls, executive vice president at CAA-GBG. “We are looking forward to partnering with this iconic brand to help expand its reach through strategic partnerships to ensure that fans across the world can enjoy new ways to engage with this singular racing experience.”

The new Formula One season gets underway with the Australian Grand Prix in Melbourne on 17th March.


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