Following other European soccer clubs, Italian top flight club Serie A starts pursuing sleeve sponsorship


The Italian Football Federation (FIGC) has given its approval for Serie A teams to have a sleeve sponsor on their playing shirt.


According to The Calico e Finanza soccer finance website, all top Italian clubs have requested to the governing body for soccer in Italy, FICG in a meeting.

The move will now allow Italian clubs will be allowed to sell a space of 100 cm2 on the left sleeve of their shirt besides front and back of the shirt.

An official statement from Serie A added further details, saying: “Sponsorship advertising is allowed on the front of the shirt, on the back of the shirt (under the number) and on the left sleeve of the shirt; the total area occupied by advertising must not exceed 650 cm2.”

With the landing of the new decision, Serie A will join the trend of other clubs including Bundesliga, Ligue 1, La Liga and the Premier League in allowing its clubs to have a sleeve sponsor.

It should be noted that the top-flight of English soccer has made huge profit ahead of the 2017-18 season, with Arsenal and Chelsea believed to be making UK£10 million each year at one hand while on the other Manchester United made whooping UK£20 million annually associating with Kohler as in prime sponsor.


To help personalise content, tailor your experience and help us improve our services, uses cookies. By navigating our site, you agree to allow us to use cookies, in accordance with our Privacy Policy.