The Fitness First launched a new platform, Put Yourself First, to promote the importance and benefits of finding the time to look after yourself and stay healthy.
Last year was a physically and mentally exhausting year for all of us, with Australians striving to find time to prioritize their demands. Research by YouGov Galaxy discovered that more than 60% of Australian’s suppose they require to find out time for their health and fitness.
This was particularly correct for parents of children under 12 with 83% of them stating they were required to look after themselves more. With many Australian’s finding it hard to find time for fitness and health as the new platform aims to give Australian’s a gentle push, and permission, to start to Put Yourself First.
“At Fitness First we believe the real health journey is both physical and mental. Inner-strength and resilience are just as important as physical training and healthy eating,” comments Matt Fletcher, head of the brand strategy at Fitness First.
The operations will revolve around giving the whole gym experience and then into TV, online video, OOH, press, digital, and social media platforms along with recognized channels.
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