If you’re a fitness lover and have been stuck at home over the past 4 months, you should consider the option of paying just enough instead of exorbitant charges for your workouts or sessions. It also turns out that you are not going to cry over spilt milk this time. Fitness centers ranging from gyms, fitness studios, health spa, yoga centers are plenty and so are the options to stay healthy and fit.

With the gradual easing of restrictions that were in place over the 4 month lockdown period, several fitness centers are expected to re-open their branches starting from 05th August and are widely anticipated to follow the guidelines laid down by the Government of India, including those laid out by their respective state governments that range from staggering timings, maintaining sufficient sanitizers, face masks, body temperature checks as well as sanitizing the footwear and clothes of those present inside the premises. Moreover, customers will be advised to bring their own water bottles and mats from their homes.

Fitness market is likely to be faced with enormous challenges ahead, even as gyms become operational, due to several options available for fitness lovers. Gone are the days when people were used to visiting fitness centers including gyms for performing workouts and other health-related activities. Now, the option of performing workouts from home using smartphones on both iOS and Android has taken center stage. These apps provide users with fitness tutorials in order to help them perform workouts from home. Various programs for performing workouts under various categories that include managing bodyweight and others are being offered to users, apart from specific customized plans offered to help users. This includes regular and periodical observation of their progress. Some of the popular apps such as Fitbit Coach, Aaptiv and a few others are already offering guidelines by filling in the position of a real coach for their respective users.

Once the fitness centers have begun their operations, there would be a compulsion for them to assure the safety and security of their customers by following the guidelines laid out by Ministry of Health & Family Welfare on the preventive measures required to be taken to control the spread of COVID-19, without which there would be considerable dropouts in their gym memberships, including difficulty in admitting new members into their fitness centers. Since a lot of money is at stake, fitness centers including gyms may not want to lose out on revenue streams and are most likely anticipated to ensure strict adherence to guidelines laid down by the government, apart from opening up several options for consumers to pay for using their fitness centers to survive and stay afloat in the days to come.

Over the past decade, persons belonging to different age groups have started taking cognizance of their health and are working towards prevention of any form of illness. Government of India has over the past five years been encouraging sports and fitness activities such as yoga for protecting the health and well-being of its citizens. Many leaders from the corporate world have started supporting and encouraging health and wellness for their employees and are actively partnering with organizations for providing support through the introduction of corporate wellness programs.

This has shown signs of the potential that is prevailing in the fitness industry which can help the industry capture a sizeable market share by introducing customized offerings to attract more consumers towards health and fitness centers. Post corona lockdown, most members of fitness centers have been aiming to obtain maximum value out of their money invested on fitness and health. Moreover, there are various other alternatives available to members in order to keep themselves fit and healthy such as outdoor sports activities, including swimming. It becomes all the more necessary that members must have plenty of options on their table while enrolling for fitness centers.

Members belonging to some of the popular gyms and yoga centers and other fitness centers are encouraged to adopt a variety of payment options that are currently being made available in major cities in India such as internet banking, UPI, wallets, EMI facility, in addition to credit card and debit card payment options that were earlier available. These options are anticipated to encourage more people to join gyms and fitness centers, since the options are several and are providing higher flexibility to customers to make payments for the services rendered by these fitness centers at the most convenient option available to them.

Disclaimer:

The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

Claus Chackravarthi
Author

A Journalist with a passion for writing articles covering specific areas related to fitness, technology, healthcare and nutrition.

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