Named the fastest-growing Australian fitness brand with more than 200 worldwide locations open or coming soon, Fitstop officially announces its entry into the U.S. market this year. A leading functional fitness brand with performance, progression, technology and community at its core, Fitstop takes an athlete-inspired approach to group training with a science-backed program that blends strength, metabolic conditioning and endurance. This May, Santa Monica will become home to the first U.S. location of the growing franchise brand, with plans to open 10 U.S. locations by the end of the year.

Unique to Fitstop, the fitness franchise combines its own proprietary technology stack with a focus on a world-class member experience. Backed by science to optimize outcomes, sessions are 50 minutes long and present a fitness fusion of four specific types of workouts offered in progression each week across the globe: Lift, Perform, Condition, and Sweat. Fitstop, which has attracted fitness enthusiasts, former and current athletes, leading personal trainers and prospective business owners, is also known for making community impact. From its Sweat for a Cause program designed to raise funds for important causes, to engaging its community of everyday athletes in an inclusive environment where members become Fitstoppers for life, Fitstop lives out its mission to impact as many lives as possible.

“Fitstop’s entrance into the U.S. fitness market marks a major milestone for our brand and we look forward to helping as many people as possible to move more to live more,” said Fitstop Founder and Managing Partner Pete Hull. “From our championship team to our unique science-backed functional fitness formula, we aim to disrupt the fitness landscape in the U.S. market. Whether a fitness enthusiast with an athlete-driven mindset, a culture-driven coach, or a prospective franchise owner seeking a financially rewarding and fulfilling business investment, we invite you to bring it and embrace the sweat that comes with joining our global Fitstop community.”

Fitstop’s athlete-inspired, progression-based functional training program empowers passionate business owners to make genuine impact, give back to their communities and join a technology-driven franchise model that creates a sustainable and successful business. Through a personalized training program with Fitstop’s Director of Athletic Performance for North America, Pete Pisani, along with the proprietary Fitstop Academy and regular coaching sessions, Fitstop is invested in setting every franchise partner up for success with its proven model and successful track record.

Fitstop is now offering complimentary Saturday Sweat Sessions at its new U.S. headquarters location, ahead of its official Santa Monica flagship location opening this May. To sign up for a complimentary Saturday Sweat session, register to become an original U.S. Fitstopper, or to inquire about bringing a Fitstop location to your local market, visit

About Fitstop

Recognized as Australia’s fastest-growing fitness brand and on a mission to impact as many lives as possible, Fitstop is the home of functional fitness, where performance, progression, technology and community are at the core of everything we do. Fitstop now has over 200+ locations open or coming soon in Australia, New Zealand, Asia and now North America. A true fitness fusion, the Fitstop program offers science-backed strength, endurance and metabolic conditioning group training sessions to unleash your inner athlete, feel stronger and move better to live your most fulfilled life. With business opportunities available throughout North America and pre-opening member registrations available for Santa Monica


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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