From now on, sports fans can place bet on match while they are watching it live on a mobile app in America. The development is part of the deal Fanduel signed with Swiss company Sportradar, AG. Reuters broke the news on Monday. According to the news agency, company executives declared the announcement yesterday as a first of its kind in US.
Today, more details of the deal are expected to come out. Last May, a 1992 federal law was nullified by the Supreme Court. The law was called ‘Profession and Amateur Sports Protection Act of 1992. Any kind of sports betting was prohibited under the law. After lifting the ban, sports betting market sprouted overnight.
After the overturning, eight US states embraced the betting market. More states are expected to open their door to sports betting. Even without the ban, companies were careful with the newly grown market. Major sports leagues were also hesitant. But after watching the demand for legalizing betting, they were on board.
Previously, the viewers couldn’t place wager while watching a game inside an app. Now that is possible. The service will be initially available in New Jersey. Though, the football fans can’t put bet while watching the Super Bowl.
Europe is familiar with the phenomenon of placing bet during live game. Fanduel is set to kick off with tennis and European soccer. Neal Deeley, the vice president of sales at Sportradar, said, “A live stream on the lower tier, non-core sports is expected to double the number of bets on these sports and matched from overseas. The ability to watch 24/7 is a key aspect of this.”
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