During National Nutrition Month 2020, DSM India has started its second Project Streedhan campaign, emphasizing the requirement to develop immunity through proper nutrition. With the help of a digital film ‘Sehat Ki Tijori’, the campaign inspires women to lock their vault of health with healthy food and to ensure it as a lifetime investment.ealthy
Project Streedhan is a CSR initiative of DSM India, directed at raising awareness among urban Indian women to prioritize their health. The first phase of the campaign was originated in 2019 on the day of Dhanteras, generating awareness about iron-deficiency anemia, and urged women to “spend in iron and not only gold” by having foods rich in iron.
Sehat Ki Tijori, Project Streedhan’s second phase is ambitious about spreading awareness of the link between nutrition and immunity. It inspires women to assure that they are consuming immunity-building foods, investing in their health – the real wealth – thus helping assure that they are shielded against disease and infection.
According to India’s Diet Paradox – a consumer survey article by DSM’s Nu-Shakti™ brand – virtually all respondents of the survey (98%) admitted that a nutritious diet is vital for a healthy lifestyle, however, 60% of the respondents ‘unusually’ or ‘never’ made a deliberate effort to consume a nutritious diet.
The Streedhan campaign seeks to encourage women that our health is our real wealth at all times and that we require to nurture our immunity by developing it, feeding it, and protecting it. Sehat Ki Tijori has been crafted to highlight this message, as well as to boost social distancing and to wear a mask.