One8 a sports wear brand under the ownership of Indian Cricket Team’s captain Virat Kohli in association with Puma will be now in the hand of Publicis Group Company Digitas for its brand promotion activities. Puma India being the provider of design, retail and communication channels for Virat’s One8 has assigned Digitas as the digital partner of the whole range of Athleisure brand.
Indian National Cricket Team’s Captain Virat Kohli stared his own signature brand in association with German sportswear brand in 2017.
“Puma needs a certain sensibility from the teams that market it. We found that the Digitas teams just get the world of Puma and their passion was infectious. We have ambitious plans for the India market in the coming year, and look forward to having Digitas on board as a partner,” says Puma India marketing head Debosmita Majumder.
The Digitas mandate includes digital creative, social media, content, and advocacy. Digitas has won the bid in a multi-agency pitch. The mandate will be handled by Digitas’ newly-launched Bengaluru office.
Digitas India CEO Amaresh Godbole said, “Puma has always been one of the leaders in creating head turning work that immerses the brand in popular culture. It’s a moment of pride for us to partner them. With the kind of sporting and cultural calendar ahead of us in 2019, it’s the perfect time to kick off this partnership and we are all geared up to do some cutting-edge work for this iconic brand.”