DAZN has the right to broadcast 26 live matches to the German subscribers. Courtesy to the recent deal with Nike, the global sports gear company has secured advertising on DAZN in the territory throughout the global soccer tournament.
Addition to the conventional advertising, Nike and DAZN are also collaborating to create on-demand that leans on the brand’s partnered athletes representing their countries at the World Cup.
Among a number of high profile stars holding deals with the sportswear brand at the tournament, nine players in Germany squad have deals with Nike to provide a strong portfolio for the partnership to draw on while creating features and interviews for the OTT service platform.
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