CrossFit, the world’s largest fitness community, today announced the beta launch of the CrossFit Affiliate Partner Network (APN), an online purchasing hub where CrossFit affiliates can get consolidated access to some of the community’s most trusted brands, including a broad range of affiliate-only discounts, revenue-generating opportunities, and member acquisition programs.

“The idea for the Affiliate Partner Network came directly from the affiliate community, and we’re delighted to be able to turn it into reality,” said Gary Gaines, CrossFit’s GM of Affiliates and International. “Earlier this year, we surveyed affiliates on the best ways CrossFit Home Office could support them and help grow their businesses, and the number one request was this type of group buying service. Working with our launch partners and additional future brands, the CrossFit APN will offer deep discounts on standard gym purchases, while offering tools and opportunities to generate additional revenue through sales to members.”

The initial partners in the launch include 20 popular CrossFit community brands that provide products and services affiliates already use and sell, from cleaning supplies to operating software, accounting services, beverages, apparel, and more.

The launch partners for the APN include Airrosti, Beyond the Whiteboard, Big Ass Fans, Crossover Symmetry, FitAid, GoodEarth Distribution, Hydrant, O2, Optum, ProTrainings, PushPress, Rogue Fitness, SugarWOD, Thorne, UpLaunch, Whoop, WIT, Xero, and Zen Planner. In coming weeks, CrossFit plans to expand the APN to include numerous additional partners in the US and other countries, based on affiliate feedback.

The APN consolidates brands trusted by the CrossFit affiliate community and provides access to partner offerings to serve affiliates, staff, and members in multiple areas, including:

  • Discounts on Gym Purchases: Partner discounts on many core products and services for gym owners range from 20% to over 50% off. Beyond financial savings, the APN also helps affiliate owners save time through efficient and affordable business systems.
  • Revenue from Member Sales: The tools in the APN allow gym owners to select from leading products and services they would like to offer to their members, many at a discount. The APN offers easy-to-implement retail solutions, so gyms can offer members great products and services while generating affiliate revenue.
  • Perks for Owners and Coaches: To help recognize affiliate owners and coaches, the APN offers discounts and perks on popular products like footwear and apparel for coaches and other staff.

About CrossFit

CrossFit® is the world’s leading platform for health, happiness, and performance™. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s best-known fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 13,000 affiliated gyms across 150+ countries. CrossFit, LLC also orchestrates the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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