Beer brand, Budweiser has made a multi-year partnership deal with English Premier League and Spain’s LaLiga.
The deals will be valid in places across five continents and in more than 20 countries, including United Kingdom, China, South Africa, India, Chilie and Nigeria. The deal will cover trophy tours, viewing parties, broadcast and media assets and content collaboration.
Budweiser has been with Fifa World cup as a partner for a long. The AB InBev beer brand recently became a sponsor with North America’s National Women’s Soccer League, will also launch its global ‘be a king’ campaign to run alongside the two partnerships.
Pedro Earp, the chief marketing officer at AB InBev said, “We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions. These partnerships will allow us to further connect with key customers and football fans across globes. We are passionate about football, and are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”
The interim chief executive of Premier league Richard Masters said, “We are delighted to announce Budweiser as a new Premier league partner. Budweiser has a track record of innovative football sponsorship, including partnering with Fifa World Cup over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”
The president of LaLiga, Javier Tebar said, “We are committed to growing the passion for football around the world. The historic partnership with Budweiser will only add to the growing excitement and anticipation for this year’s season and we are thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”