Boost, the 3rd biggest health food drink of India appointed Rishabh Pant and Shreyas Iyer as their brand ambassador. The health drink brand has always enjoyed a great fan following among children owning to the endorsement by legendary cricketers like Kapil Dev, Sachin Tendulkar, Virendra Sehwag and current cricketers MS Dhoni and Virat Kholi. Pant and Iyer will be representing India in ICC world cup 2019 for the first time. The company has taken this opportunity to promote their image among young cricket fans.
Commenting on the association with Boost, Iyer said, “ Boost has an iconic presence in India with legends of the game like Virat Kohli and Mhendra Singh Dhoni associated with it. I am humbled to be part of such a s a brand and looking forward to a super-energetic innings with Boost. I highly resonate with the brand’s value of taking on bigger and tougher opponents and hope to learn more on my journey with Boost.”
Risabh Pant remarked on the collaboration saying, “I am delighted to be part of Boost family, a brand that has been associated with sports and has been loved by kids since decades. Every kid needs an inspiration in life, in my case it was my family that always encouraged me, and Boost is doing the same by inspiring a lot of kids in the country to play a bigger game.”
With an array of influential cricketers on their side, industry experts are expecting all four of the current cricketers to be featured in their future projects. The company currently occupies the market share of 11.5.