In an exclusive interview Bhavesh Sheth, the Director of INJA WELLNESS shares his insights over the effects of lockdown on the Indian Nutrition market.  He also shares the essence of nutraceuticals at the time of the pandemic.

  1. Impact of ongoing lockdown on the Indian Nutrition Market?

Prolonged lock-down for the Nutrition Market would be like pulling elastic to its limits, where we have already broken a few vital strands and now, we stand the risk of breaking it completely. An early phased opening would be welcome so that nutritional products can be bought from physical stores and also be delivered by couriers.

  1. As people are still doing workouts at their places, so do they constitute the list of nutrition market potential customers?

People working out at home are certainly better than not working out at all. However, nothing would substitute a proper work-out environment. Either way, the demand for nutraceuticals is certainly growing.

  1. Immunity plays an important role in the COVID-19 virus, so how you are going to bring changes in the formation of the product line? Can we expect some Nutraceutical products in the near future?

Nutrition MarketOur primary products COLLAGEN & MATCHA, both are known to strengthen immunity tremendously supported by Research and also directly help in fighting COVID-19. Educate, educate & educate, the virtues of COLLAGEN & MATCHA, through all possible channels & also introduce more local, traditional Indian products.

  1. And the last what will be your marketing model for your products as the lockdown lifts?

Request to the Government: Please find out how many of those who died on account of COVID-19 either Sportspeople or Fitness Enthusiasts were. If the answer is less than 5%, it clearly indicates that we need to initiate & enroll the whole nation on the path of Sports & Fitness.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


A Journalist who has been working for B2B segment for almost half a decade. He has developed a knack of writing deliberate reports on indigenous market leaders across different sectors like health, fitness and sports goods manufacturing. He developed a discrete interest in covering business reports including business events, expos, and trade fairs.

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