unveils their world cup 2019 marketing campaign, AbMainBhiCaptain. The online fantasy platform is the fastest growing fantasy cricket platform in India.

The series comprising of #AbMainBhiCaptain campaign, targeting regular people who are least expected to play, let alone win. Anyone who wants to turn things around is invited to be the captain of their own fantasy cricket team.

The first advertisement features a woman in her mid-70s refusing to be called Daadi or Naani. She urges everyone to call her “captain” as this Cricket World Cup season; she is ready to win big by being the captain of her cricket team on

The second and third advertisements in the series carry similar concept. It features a texi driver and college student who are ready to make their own fantasy cricket team on the app.

Three of the ads echo similar sentiment. In another ad, a man is trying to enact Gabbar Singh emphasizes on the fact that he, as the captain, has wisely created his own team on Likewise, the last two ads feature two young boys who are flaunting being the captains of their respective teams.

Varun Ganjoo, the marketing head of Baazi Games said, “Kapil Dev’s team turned cricket around in India by winning the 1983 World Cup in the UK. The historic performance was the sole season why the sport is such a phenomenon in India today. The world cup 2019, which returns to the UK, through this campaign #AbMainBhiCaptain, invites regular people to turn their life around by making their dream team on BalleBaazi.”


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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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