ASICS India, a sports performance brand made their debut into one of the most ancient sports in the world, wrestling. Accomplished wrestler Bajrang Punia is associating with the brand as they make their way into the sport.

Globally, ASICS is a well-received name among wrestlers. This is the same brand that also sponsors US wrestling doyen, Jordan Burroughs who is a 4 times world champion. He has a wrestling after his name which is quite popular among wrestlers worldwide.

Speaking on the brand association, Rajat Khurrana, Managing director of the sports brand said, “We are extremely delighted to bring on board India’s most promising wrestlers, Bajrang Punia as an ASICS athlete. Wrestling has always been a focus for the brand globally and this association is an extension of the brand’s ‘I love me’ campaign. In India, this marks our entry into the sports of wrestling, and it is only the start of our journey to make our brand a success in India.

Bajrang Punia commented on his association with the brand, “I am extremely happy to associate with ASICS as their athlete. It gives me the pleasure of working with a brand that I absolutely love and having been using since the part of journey as an athlete. As a wrestler, I constantly need to improve my grip and stability to execute my game plan.”


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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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