1XBET and Liverpool initiate their betting partnership

1XBET and Liverpool

Liverpool FC has teamed up with 1XBET in a multi-year partnership deal.

Under the agreement, 1XBET will become the official global betting partner of LFC, enabling supporters to take advantage of exclusive offers and sporting entertainment.

1XBET will use this partnership to increase brand awareness within key global markets through stadium branding at Anfield and branding on Liverpool’s digital platforms, along with access to first-team players and club legends, to provide fans with additional ways interact and engage with the world of football.

One of the most rapidly developing companies in the betting industry, 1XBET boasts the largest number markets in pre-match and live betting odds, alongside online games such as live casino tables and virtual slot machines.

Billy Hogan, LFC’s managing director and chief commercial officer said, “We are delighted to welcome 1XBET to Liverpool FC as our newest partner. I know that their games and special offers will appeal to our fans around the world and we look forward to seeing these as we go into the new 2019-20 season.”

Alex Sommers, spoke person of the international gaming and technology company said, “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fan base. We are incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through the innovative products supercharged betting experience.”




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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