Chinese major smart phone brand Xiaomi has inked a title sponsorship deal with the Indian Super League Side FC Goa catapulting its marketing and commercial strength in the league.
Earlier in the day, FC Goa has announced their partnership with one of the leading smartphone brands Xiaomi as their title Sponsor for the 2018-19 season of the Hero Indian Super League.
Marking its maiden title sponsorship sports league, the leading smartphone brand Xiaomi now aims to boost its brand image more with the recent partnership with Goa based football club.
FC Goa Commercial Director, Aditya Datta said, “We are extremely happy to have Xiaomi India as our title sponsor. Both FC Goa and Xiaomi believe in being trailblazers and pioneers in our respective fields and look forward to supporting each other for the upcoming season of the ISL.”
Karan Shroff, Head, Brand Marketing, Xiaomi India said, “Xiaomi is a young company and in a short span of time, we have been able to rise to new heights and establish a strong lineage in India. FC Goa showcased similar attributes and intrigued us to partner with the team. We believe in marketing which is untraditional, and venturing into ISL sponsorships made the most amount of sense right now.”