World Gym Anywhere is a powerful leading-edge tool for franchisees to generate additional revenue while offering a great member experience and showcasing the best coaches from around the globe.
The iconic global fitness brand, announced today that it has started beta-testing World Gym AnywhereTM, a new on-demand fitness training platform. The new training platform is available on mobile phones, tablets, desktops, laptops, and televisions, and is delivered using Intelivideo.
“With most major brands launching online fitness products this year, we wanted to create a unique platform that gave our franchisees the most flexible revenue opportunities, provided our members with the best possible fitness programming, and engaged it’s an incredible network of talent on 6 different continents,” said Lewis Stanton, Chief Executive Officer of World Gym International. “Franchisees can offer World Gym Anywhere as a stand-alone membership, or as a supplement to the in-gym experience. No matter how franchisees choose how to activate the fitness center.
Anywhere, they have a new profit center that members will love.”
World Gym Anywhere features workouts and training sessions from the best coaches, trainers, and instructors from all over the globe. It is also the future home of exclusive on-demand workouts created for the new platform by Celebrity Trainer Gunnar Peterson. Through an innovative partnership with Les Mills, It’s members will also have access to a special library of Les Mills’ most popular workouts including BODYPUMPTM, BODYCOMBATTM, LES MILLS GRITTM, and more.
World Gym Anywhere features several additional categories of workouts including Strength, Cardio, Mind & Body, Express Workouts (less than 20 minutes), Recovery, How-to-Series, and workouts for special populations like youth, seniors, and pregnant women. At the beta-launch, World Gym Anywhere has over 100 hours of workout content. New workouts will be added weekly.
World Gym franchisees have flexible options to create new revenue opportunities with the new fitness platform. Franchisees can upsell prospects to top-tier memberships with fitness platform included, sell the fitness platform as an add-on to lower-tier memberships, and sell a digital-only membership to World Gym. With World Gym International underwriting the production and distribution costs, franchisees can generate meaningful new revenue streams and reach a whole new set of prospects.
World Gym Anywhere is just one of many new initiatives World Gym International has launched to provide more support to its franchisees this year. Its franchisees now have new opportunities to increase profitability by selling merchandise and supplements online, and new digital personal training tools for members who are in the gym, at home, or on the go.
About World Gym International
The iconic brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the environment of Hollywood celebrities. Since then, It has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. It is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, It currently has over 200 locations in 22 countries and territories.
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